What is structured data and why is it important?

Search Engine Optimization and internet marketing emerges from time to time and all the changes and developments are made to benefit both the website owners and internet users searching on Google or other search engine.

One of the newest addition in SEO is called Structured Data. This is the process where everything is made easy to understand by the web crawlers or robots so your website posts will be all over internet and visible.

We all know that Metadata helps our websites to be displayed by the search engine through results like description and keywords but Structured Data is a different thing. It includes microdata where more specific, concise yet detailed words are added.

Structured Data is an exact category you can add when you put contents. People who knows HTML can manage this one very well but if you are not capable of using that markup language, you can use plug-ins, add-ons or webmaster tools to finally apply it.

That is a good news for website owners who are not into web development, but if you are still not familiar with these Content Management Systems (CMS), you may want to consider hiring a part-time web developer to train you in using tools.

Another advantage of structured data is it also enables search engine to understand the contents of your website and what is it all about. It enhances the web crawlers search for the most related articles on the internet to give the users more precise pages.

Because of the increasing new features in SEO, many people are thinking if keywords are still important in optimizing pages and websites. Well, as of now, it is still important but experts are analyzing if it will still be helpful sooner or later especially now that the new comers are hitting SEO with a great impact.

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